Central St Martins Prospectus 2019, 2020, 2021 - for Boyle and Perks.
For CSM’s re-imagining of their prospectus, in collaboration with Boyle and Perks, panoramic montages were created turning the art school inside out.
I visited CSM degree shows to photograph artworks, sculpture, jewellery etc in addition to shooting the architecture of the Kings Cross campus. These elements were then cut out and comped together with no regard to realistic scale - small earrings might become giant sculpture for example. Shadows were added and colour/perspective and lighting corrected to create a sense of a somewhat ‘believable’ scene.
Winner of a Gold award Heist Awards 2020
Winner of a Gold award Brand Impact Awards 2020
Featured in the Creative Review Annual 2020
Photography: Jasper Goodall Compositing: Jasper Goodall Art Direction: Boyle and Perks
“Central Saint Martins commissioned us to design a printed guide for foundation and undergraduate students. The ambition was to create something very distinct, and image based. Deliberately staying away from slogans and imposed rhetoric which wasn’t right for them.
We created a large scale photographic montage turning the college Inside Out. And in doing so, showcase the ‘Carnival of Creativity’ that goes on inside. We wanted to break the current prospectus mould, and bring back an element of anarchic fun and craft. Students projects are transposed onto the building, and emerge out of windows and doors. Further projects and stories are threaded throughout the publication – visually celebrating the breadth of creative practices in one College.
The publication had to tell the Central Saint Martins story beautifully and clearly while celebrating the work that exists inside the College – the range of courses, students’ creativity, their agency and ingenuity.”