FESPA Printeriors 2019-2022.
FESPA (the federation of screen-printers association) is a multinational organisation with members worldwide. Each year FESPA hold a European trade fair where businesses can show off and demonstrate the latest in commercial and fine art print technology, from huge billboard sized banners to t-shirt and fabric printing.
As part of the trade fair FESPA hosts a special area called Printeriors where the latest in direct to surface digital print is demonstrated. This includes direct to fabric, wallpaper, wall art, substrates like plywood or cardboard.
FESPA needed imagery to showcase the technologies in the Printeriors area of the trade fair and I was approached to create these assets. In order to cover the full gamut of technologies and print possibilities a range of images were required, from subtle organic tones, through opulent rich metallics to bright tropical neons.
The images below were produced in different iterations: full single ‘poster’ images and then using elements to form repeat patterns for use on fabrics and wallpaper.
The original source imagery of flora comes from photography taken in the wild, in tropical greenhouses as well as plants and flowers shot in the studio. These were then cut out, retouched, recoloured, composited with other elements to create different moods and colour ways.
Photography, retouching, compositing and art direction: Jasper Goodall
This earlier series for Printeriors (2019) was based upon the elements Earth, Air Fire Water and Wood.
Each set called for a mixture of photographic and more graphic elements to provide a kind of ‘printing assault course’ to demonstrate what was achievable with a series of machines and processes.
Minerals were photographed from the London Museum of Natural History collection and their textures used to create graphic elements. A hexagon shape was used to create uniformity over the sets.
